How To Diversify Yourself As A Spray Tan Artist

Apr 14, 2022

Have you struggled with finding your place in the sunless industry in your community? I hear ALL the time about how spray tan artists want to know how to go about getting more clients through the door. Building a clientele takes time and effort. It’s definitely not something that happens over night, which can understandably feel frustrating!  Standing out as an artist in your town can feel like a never ending cycle of throwing spaghetti at a wall to see what sticks. Maybe you’re just starting out and everything feels new and overwhelming or maybe you’ve been in the game for a while and you’re still feeling like you’re not where you want to be. It’s so easy to get sucked into the black hole of comparisonitis when you have BIG goals to reach and you’re seeing the highlight reels of other sunless artists in your area. This is why it’s important to put on the blinders, have tunnel vision to your specific aspirations so that you grow into being the best you can be because that is the only thing that is truly in your control!

If all of that resonates with you, here’s your reminder to take a deep breath, remember that you’re a Bad B and that you got this, sis! Your superpower is that you are YOU.. no one can duplicate that. Now that I was able to remind you to bring back some of your confidence, I want to also mention that if you’re dying to stand out amongst the crowd, diversifying yourself from the “competition” is the way to go. So how do you really go about doing that? There’s lots of avenues to show off your talent and skills in a way that is unique to who you are. One thing that no one can ever take from you is the knowledge and know-how that you bring to the table. Any time that you take the initiative to educate yourself to become better in your craft, is never time wasted. Offering new services and add-ons that may not be commonly found within your area currently is a good place to start. My recommendation is to become super educated and use that education to become extremely skilled in your craft. To do this, you can take a certification course, such as our Masters Spray Tan Certification Course that teaches you about contour spray tanning and then start offering that upgraded service in your biz!

One of the greatest parts of our Masters Certification Course is that you have the ability to learn the sought-after technique of spray tan contouring. Once you learn this technique, you can then take the steps to implement it into your beauty biz so that you become the artist that all of the guys and gals want to come to for a more sculpted looking physique! Not only will you be able to give them confidence sprayed directly to their body through their actual spray tan, but you’ll be able to give them the appearance of a more defined body. Who would say, “no” to that!? If you’re a little unsure of what contouring actually entails and how it can be used within the sunless industry, let me break down for you. Contouring is basically just highlighting and defining certain areas of the body so that they appear more prominent.

This can look like..

  • Contouring the booty so it looks bigger and lifted
  • Contouring the the breasts so they appear larger
  • Contouring the face for an effortlessly sculpted bone structure

Let me tell you… not only will clients be obsessed with the feeling they have after a contour tan, but you will also be able to add more income to your bottom line! Yes, we are talking about adding an additional $10-$20+ per contour appointment, which as you may realize, can add up very fast! The fact is, that as a business owner, you signed up as a creative person that now needs to think about figures and numbers. For some of us this is a difficult part of our business! That’s why our certification course is laid out to give you the knowledge surrounding your technique but also around your marketing efforts so that you can use your creativity to scale your business to the next level! The ability to leverage certain add-on services, such as contouring, not only will diversify you as an artist, but will be a driving force in upleveling your business overall because of the extra revenue that it has the potential to produce. 

Being an entrepreneur is a difficult job because it requires you to constantly step out of your comfort zone in order to grow. The decisions you have to make in regards to what you should invest in for that growth can be intimidating, daunting and cause you to feel full of doubt in yourself. At Spray Tan Class, we are here to help guide you to the best decision for you and your journey. It is our job to give you the tools and support to build that next step for yourself and your biggest dream. If you feel it in your heart and soul that you need to take the steps to investing in your goals, but you’re worried that the investment you make may not be the right one for you, we have good news! Spray Tan Class offers you a 15 minute Discovery Call with our Student Success Manager, Anna. During this call you will get any and all questions and concerns answered so that we can determine together if you’re a right fit for us and we are a right fit for you!

If you’re ready to diversify your artistry and level up, head schedule your 15 minute Discovery Call today!