How to Create a Luxury Spray Tan Experience That Justifies Premium Prices

If you’re a spray tan artist ready to raise your rates but aren’t sure how to deliver a premium experience that makes clients gladly pay more — you’re in the right place.

In today’s competitive beauty industry, clients are no longer just looking for a quick glow — they’re seeking a full experience. A luxury spray tan service doesn’t just leave your clients bronzed; it leaves them feeling pampered, confident, and taken care of from start to finish.

So how can you elevate your sunless tanning services and confidently charge premium prices? Keep reading for expert tips — plus how you can incorporate X-Tan Sunless products to create a high-end spray tan experience that keeps clients coming back.

Why Clients Are Willing to Pay More for a Luxury Spray Tan

Luxury isn’t about being fancy for the sake of it — it’s about how you make your clients feel. Premium clients want:

• A personalized, professional service

• Clean, curated environments

• High-quality products that deliver flawless results

• Confidence that their tan will look natural, not orange or streaky

• An experience that’s as enjoyable as the end result

When your service checks those boxes, price becomes less of a barrier — because they’re not just paying for a tan, they’re investing in how they want to feel.

1. Start With the Details: Luxury Lives in the Prep

The luxury experience begins before the tan even starts. Make sure your client communication feels elevated. This includes:

• Branded confirmation emails or texts

• Pre-tan prep guides (PDFs, videos, or printed cards)

• A reminder to exfoliate and avoid lotion, makeup, and deodorant prior to the appointment

Pro Tip:

Use the X-Tan Prep Spray to balance the skin’s pH and remove product residue before every tan. This step is quick but powerful — it helps the tan absorb more evenly and lasts longer, showing your clients you care about quality.

2. Upgrade Your Environment

Whether you work from a studio or are a mobile spray tan artist, your setup should feel clean, intentional, and aesthetically pleasing. Think:

• Neutral, calming decor

• Branded towels or robes

• Light scent diffusers or candles

• Calm music and soft lighting

These details signal that you’re not just offering a tan — you care about curating an experience. Spray tan appointments are fast. Your clients are in and out in about 20 minutes. This means that it's important to be intentional about your space, your technique, and your communication to leave a lasting impression.

3. Use High-Quality, Skin-Loving Products

One of the fastest ways to elevate your service (and justify premium pricing) is by using professional-grade spray tan solutions that nourish the skin and deliver consistent, natural-looking results.

Why Choose X-Tan Sunless Solutions:

1. Bronzer Base Customization for Undertone: Choose from our neutral brown solutions or incorporate our green, violet, or red Bronzite Drops to change the bronzer bases to match your client’s undertones for a custom, natural glow every time.

2. Skin-Nourishing Ingredients: X-Tan solutions are packed with hydrating botanicals and anti-aging ingredients — ideal for clients who care about skin health and aesthetics.

3. Professional Performance: Quick-drying, streak-free, and long-lasting, so your clients look flawless and feel confident in the days to come.

Clients can see and feel the difference when you use quality products like X-Tan. That’s what makes them loyal — and willing to invest more.

4. Customize the Glow

Luxury means personalized. Ditch the one-size-fits-all approach and start tailoring each tan with:

• Undertone analysis

• Custom solution blends (using X-Tan’s Bronzite Solution Line)

• Add-ons like shimmer drops or post-tan hydration mists

• Application techniques that suit your client’s body type and goals

This is where you go from “just a tan” to a high-end beauty service that delivers exactly what your client wants.

5. Offer Elevated Aftercare + Education

Your job doesn’t end when the tan dries. Continue the luxury experience with:

• Branded aftercare cards

• Product recommendations (retail upsells like tan extenders and body washes)

• A follow-up message 24-48 hours later to check in

Ever heard the saying, "The fortune is in the follow-up?" Well, this phrase doesn't just go for following up on leads, it also extends to following up with your current clients to ensure their client experience is well-rounded. Your clients should feel like their more than just a name in your booking system. Show them you care about their results, because you do.

Want to go the extra mile?

Include a take-home sample of the X-Tan Sunless Safe Lotion or Sunless Safe Body Cleanser— both keep your client’s glow hydrated and help your results last 7–10+ days.

6. Price With Confidence

Once you’ve created a luxury experience with:

✔️ Clean, calming environment

✔️ Professional-grade products like X-Tan

✔️ Thoughtful prep + aftercare

✔️ Customized color application

You’re not just offering a spray tan — you’re offering a transformation.

Premium pricing isn’t about overcharging. It’s about accurately reflecting the value you provide. Clients are more than willing to pay when they feel seen, supported, and taken care of every step of the way.

Final Thoughts: Glow Like a Pro with X-Tan Sunless

If you’re ready to level up your spray tan business, start with your products and your process. Using X-Tan Sunless solutions and prep/aftercare products can help you deliver flawless, skin-loving results that keep clients coming back — and happily paying top dollar.

✨ Want to learn more about how to use X-Tan to create a luxury sunless experience?

Shop our professional collection now and start offering services that glow as much as your clients do.