Kelly Callaghan is a powerhouse in the beauty industry — a former spray tan artist turned seven-figure entrepreneur, coach, speaker, and CEO of multiple beauty brands. She built her spray tan business from zero dollars to a million-dollar-a-year brand — and now, that’s exactly what she’s passionate about teaching others to do.
She created Slay the Spray to be the exact event she wished existed when she was first starting out — one that combined real business strategy, powerful community, and the kind of energy that sparks true transformation.
Since launching her first beauty business, Kelly has gone on to mentor thousands of spray tan artists and beauty professionals around the world. Her mission? To help women step fully into their power, raise their prices with confidence, launch their own courses, and scale sustainable, six- and seven-figure brands.
Kelly is known for her no-fluff, results-driven approach that blends mindset mastery with proven business strategy. Her work has already sparked the next wave of confident, capable, and profitable leaders in the beauty industry — and she’s just getting started.
If you're ready to stop playing small and start building the business of your dreams, Slay the Spray is your next move — and Kelly is the mentor you've been waiting for.
Licensed Esthetician | Coach | Speaker | Creator of Online Spray Tan Courses | Creator of Slay The Spray
Ashley Soro is a professional speaker, transformational guide, and wellness entrepreneur with over a decade of experience at the intersection of personal development, leadership, and embodied transformation.
With a background in fitness, nutrition, and mindfulness, she is known for creating powerful, grounded spaces while guiding individuals and audiences toward clarity, confidence, and aligned action.
Ashley works as a women’s wellness coach and retreat designer, facilitating high-impact experiences for individuals and couples seeking meaningful change. As an emcee, she brings warmth, presence, and intuitive flow—anchoring the room while amplifying the energy of the event and its community.
Emcee | Women’s Wellness Coach | Transformational Speaker