Top 10 Mistakes Beginner Spray Tan Artists Make (and How to Avoid Them)

Spray tanning is an incredible service that empowers clients to feel confident, radiant, and sun-kissed without the harmful effects of UV exposure. But for beginner spray tan artists, the learning curve can feel overwhelming.

At X-Tan Sunless, we’re committed to helping sunless pros master their craft from day one. If you’re new to the industry or building your confidence, this list is for you. Here are the top 10 mistakes beginner spray tan artists make—and exactly how to avoid them.

1. Skipping Client Skin Consultations

Mistake: Jumping straight into the tan without asking about skin type, undertones, or prep.

Why it matters: Spray tans are not one-size-fits-all. Without understanding your client’s skin, you risk using the wrong bronzer base or DHA level.

How to avoid it:

✅ Use a client intake form

✅ Ask about skin sensitivities, previous tans, and desired depth

✅ Learn to color theory match bronzer bases to undertones using a pro-level solution line like X-Tan Sunless. Check out the X‑Tan Sunless Skin Types + Solutions Masterclass to nail down how to match bronzer bases with undertones of all skin types.

2. Using the Wrong Solution for the Client

Mistake: Using the same formula on every client.

Why it matters: Some clients need an 8-hour solution, while others may benefit from a rapid rinse.

How to avoid it:

✅ Invest in a solution, like Obsidian and Obsidian X that can be used as both an 8-hour and rapid rinse tan.

✅ Conduct a 5-10 minute pre-tan consultation

✅ Stock a variety of DHA levels and mix when necessary

3. Not Educating Clients on Proper Prep

Mistake: Skipping client education before the appointment.

Why it matters: Poor prep = patchy, uneven, fast-fading tans.

How to avoid it:

✅ Send a prep guide via email or text the day before or upon booking

✅ Remind clients to exfoliate, shave 24 hours ahead, and skip lotions, makeup, or deodorant on the day of

✅ Offer exfoliation mitts or Sunless Tan Remover Spray in your retail area

4. Over-Spraying or Under-Spraying

Mistake: Applying too much or too little solution during the session.

Why it matters: Over-spraying leads to sticky skin and uneven fades. Under-spraying creates patchiness or a barely-there glow.

How to avoid it:

✅ Practice your technique and maintain a 6–8” distance

✅ Use a gun with consistent airflow and spray pattern

✅ Aim for 2 light, even coats rather than one heavy pass

5. Poor Client Positioning

Mistake: Not guiding your client through proper posing.

Why it matters: If clients aren’t in the right position, it’s easy to miss creases, folds, or the inner thigh areas.

How to avoid it:

✅ Verbally guide them through poses (arms out, legs apart, turn to the side, etc.)

✅ Use a printed posing chart in your studio

✅ Don’t rush—recheck before they step out of the tent

6. Forgetting to Time Rinse Windows

Mistake: Not giving clear rinse-off times, especially for rapid tans.

Why it matters: Leaving rapid tans on too long can lead to overdevelopment (orange tones).

How to avoid it:

✅ Write rinse time on a card or sticker to send home with the client

✅ Explain rapid rinse guidelines clearly (e.g. 1–2 hrs for light, 3–4 hrs for medium)

✅ Use clear-bronzer or rapid tan formulas for clients who want minimal transfer

7. Not Ventilating Your Spray Tan Space

Mistake: Spraying in an enclosed area with poor airflow.

Why it matters: DHA overspray can settle on surfaces, affect air quality, and irritate lungs.

How to avoid it:

✅ Always use a professional extraction fan

✅ Clean your tent and space after each client

✅ Wear a mask during back-to-back sessions

8. Underpricing Your Services

Mistake: Charging too little out of fear or comparison.

Why it matters: You’ll burn out, attract the wrong clients, and struggle to grow.

How to avoid it:

✅ Know your worth and charge for the experience you provide

✅ Factor in costs for solution, disposables, cleaning, and time

✅ Use premium solutions (like X-Tan) to justify premium pricing

9. Not Taking Before & After Photos

Mistake: Missing valuable content opportunities.

Why it matters: Visual results build trust, promote your business, and educate future clients.

How to avoid it:

✅ Ask permission to share before/after pics

✅ Use natural lighting and a clean backdrop

✅ Build a portfolio of different skin types and tones

✅ Bring in models to create quality content without feeling rushed

10. Skipping Out on Retail Sales

Mistake: Only offering spray tans without retail products.

Why it matters: Retail boosts income AND helps clients maintain their glow.

How to avoid it:

✅ Offer prep and aftercare products like exfoliants, moisturizers, tan extenders, and mitts

✅ Educate on proper maintenance to help their tan last longer

✅ Use products that pair with your solution line—like X-Tan’s sunless retail options

Final Thoughts: Mastery Comes from Mistakes (and the Right Tools)

Every expert was once a beginner. By recognizing these common mistakes and being proactive, you can deliver better results, build trust with your clients, and grow your sunless business with confidence.

At X-Tan Sunless, we make it easy for beginner spray tan artists to level up with:

• Pro-quality, customizable spray tan solutions
• Skin tone education + free masterclasses
• Retail products to support client results

👉 Shop X-Tan Now