Behind the Bronze: How XTAN Sunless is Revolutionizing the Spray Tan Industry

When it comes to sunless tanning, the market is flooded with options—but few stand out like X-Tan Sunless. At X-Tan, we’re not just creating another spray tan solution. We’re redefining what it means to achieve a sunless tan that combines a natural-looking glow with skin-loving ingredients.

From ingredient integrity to innovation in color payoff, we’re on a mission to raise the standard in the spray tan industry—one bottle at a time. Here’s how we’re doing it:

1. Clean, Skin-Loving Ingredients That Actually Do More

One of the biggest myths in sunless tanning? That a great tan has to come at the cost of skin health. Not with X-Tan. Our solutions, like the revolutionary Bronzite™ Sunless, are carefully formulated with skin-nourishing ingredients that go beyond the tan itself. We’re talking:

• Antioxidants that fight free radicals
• Botanicals that soothe and calm the skin
• Collagen-boosting nutrients to support firmness and elasticity

When your clients step out of a spray session, they’re not just bronzed—they’re glowing from healthier, more youthful-looking skin. Not only that, but with each sunless option, you can trust that you're applying a product that was carefully formulated with clean, naturally-derived ingredients.

✅ No harsh chemicals

✅ Paraben-free

✅ Vegan & cruelty-free

2. Trustworthy Color That Never Looks Orange

Let’s face it—no one wants to look like they just walked out of a spray tan booth from 2005. We’ve perfected our formulas to deliver natural-looking, customizable color for every skin tone. Our ultra-hydrating proprietary blends use revolutionary sunless technology to ensure your clients experience a true bronze shade that can be customized for all skin types—regardless of whether they want a soft sun-kissed glow or a deep tropical bronze.

✨ Bonus: The color develops evenly, fades gracefully, and lasts 7–10 days.

3. Easy to Use, Even Easier to Love

Whether you’re a seasoned spray tan artist or just starting out, X-Tan makes it easy to deliver flawless results every time.

Our formulas are:

• Fast-drying
• Great in all climates
• Non-sticky
• Even fading
• Long-lasting

All of our solution options have an 8-Hour and Rapid Rinse, allowing for ease and variety to be integrated into every unique spray tan client's needs and wants. Our Obsidian Sunless and Obsidian X are the perfect examples of spray tan solutions that deliver versatility. These products were created to give artists the freedom to use one solution for all skin types, regardless of their tan goals. There's a reason Obsidian has been our best seller for many years. This 8-hour and rapid option is the go-to choice for X-Tan artists who want an all-in-one spray tan solution that also provides the opportunity to reach a deep color payoff.

Less stress. More loyal clients.

4. Innovation With Artists in Mind

When you use X-Tan, you’re not just applying solution—you’re giving your clients a luxury tanning service. They count on you to deliver results that are consistent and long-lasting. The key to providing exactly that is choosing a solution option that is formulated with the highest quality ingredients.

We’re not just formulating in a lab—we’re talking to real artists, real business owners, and real clients. That’s why we’ve built our brand around what spray tan professionals truly need:

• Consistent results
• Transparent ingredients
• Reliable support
• Products that elevate your brand and your pricing

Our Bronzite Sunless solution line was specifically created for simplified customization. Each solution was formulated with a neutral brown base that is well-suited for all skin types and tones. However, we wanted to allow each artist's creativity to come to life without having to stock a variety of solutions. When choosing Bronzite, you have the opportunity to customize each application using our Bronzite Drops, allowing each solution's base color to be adjusted to suit each client's unique undertone.

5. A Brand That Grows With You

Whether you’re just starting your sunless tanning business or scaling to a multi-artist spray tan studio, X-Tan is here to support your growth. We offer:

• Wholesale pricing for pros
• Educational resources
• Branding support
• High-quality formulas that keep clients coming back

We’re not just a solution brand—we’re your partner in building a business that shines. As a sunless product line that was created by a licensed esthetician and registered nurse, every X-Tan artist can trust that regardless of your sunless needs, every spray tan solution was carefully created to tan, nourish, and hydrate the skin for benefits that go beyond the bronze.

Ready to Glow Differently?

X-Tan Sunless is more than a product—it’s a movement toward cleaner beauty, smarter formulas, and glow-ups that feel as good as they look.

We know your success as a spray tan business owner hinges on the quality and results you provide to your clients. That's why we take our role seriously in providing our artists with top-of-the-line products and education that meet all your sunless needs.

👉 Explore our full line of professional tanning solutions at xtansunless.com

👉 Want help choosing the right solution for your business? Take the Quiz!

Let’s revolutionize the industry—together.