3 Ways To Get More Spray Tan Clients

In order to start and continue to grow your spray tan biz, you have to have clients! One of the main questions we always get asked from beauty business babes is, “how do I get more clients?” If you’re not bringing in new clients or having return clientele into your business, you fundamentally won’t be  moving toward your career goals at the pace that you desire. There are a lot of ways that you can go about spreading the word about your business in order to gain more clients. Today we are going to go over three ways you grow your clientele in your sunless business now!

Collaborations 

There are so many ways you can implement collaborations into your business that will help you gain more clients. Networking is a massive way to increase the word of mouth of your business and get your services in front of different audiences that would likely be interested in what you offer. Start building relationships with other business owners in the beauty industry that have like-minded clientele and create collaborations with them to get your name out there. Collaborations can look like giveaways that allow each business to contribute something to the winner of the giveaway or a pop up spray tan event at a business’ location. Don’t be afraid to introduce yourself to fellow business owners and start the conversation on how you can work together to cross promote your services. Collaborations are great because they benefit both parties involved so most business owners are open to coming up with something that will contribute to each company's success.

Email Marketing

We love email marketing around here because this is one of the number one ways you can connect deeper with your current and future clients in order to bring in more business and make more sales. The reason email marketing is different from other forms of marketing, such as through social media, is because it is directed specifically toward people who you know are already interested in the services you offer. The individuals on your email list have signed up to get information about your business sent to them which allows you to target their needs and pain points in a way that builds a stronger know-like-trust factor to increase your bookings! If you haven’t started utilizing email marketing in your sunless biz yet, it’s time to get the ball rolling! Setting up an email marketing platform takes very little time and you can even find platforms that are free to use, which is a great option when you’re just getting started. 

Niche Facebook Groups

Using social media in general is a great way to spread the word about your business and start forming relationships with prospective clients online. However, to get even more specific on where you target your marketing efforts for ultimate results in increasing your clientele, it’s beneficial to research and join Facebook groups related to your ideal client! Broadcasting your services on social media to all your followers is great, but when you can put your content in front of the eyes of those individuals who are more likely to be interested in what you have to offer, that’s when you can really start to gain more clients. Start joining and interacting in Facebook groups dedicated to moms, brides, body building competitors and any other type of client you want to specifically reach. 

At Spray Tan Class we are all about providing sunless business owners with resources that will help them scale to 5-6 figures! We have built our Spray Tan Certification Courses around technical education so you can give your clients five star results. We also feel it’s imperative that all beauty biz owners have the business and marketing knowledge that will set them up for success throughout the different stages of growing their business. To learn more about registering for your online or in-person certification course, head to the Courses Tab on the Spray Tan Class website today!

Xoxo,

Kelly