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SEE WHAT OUR GUESTS HAVE TO SAY →

Slay the Spray is the brand-neutral event for sunless tanning professionals ready to become more confident artists, stronger business owners, and leaders in the industry.

Whether you’re just starting out or ready to take your business further, you may be asking yourself:

What am I missing?

Maybe you’re second-guessing your technique, struggling to attract more clients, or trying to figure it all out on your own.

Staying where you are has a cost—time, money, confidence, energy, and opportunity.

Slay the Spray is where that changes.

This is more than education. It’s an opportunity to step into the next version of yourself and your business.

You’ll gain the knowledge and skills to create better results, the strategies to grow your business, and the confidence and community to stop doing it all alone.

Go from guessing to knowing.
From doing it alone to having a community.
From spray tanning artist to confident business owner.

Inside Slay the Spray, you’ll experience:

Sunless Science & Skin Education: Understand the science behind consistent, beautiful results.
Specialized Tanning Techniques: Master advanced techniques like contour, pageant, bridal, and specialty tanning.
Business & Marketing Mastery: Learn how to attract more clients, work smarter, grow your business, and increase your income.

But the biggest takeaway isn’t what you learn.

It’s who you become because you came.

Connect with industry experts and like-minded artists who understand where you are—and can help you see where you can go.

And because Slay the Spray is completely brand-neutral, the focus stays where it belongs:

On you. Your growth. Your business. Your future.

Stop wondering what’s next. Step into it.

Your Next Level Starts Here.

 
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3 power-packed days of brand-neutral education, certifications, networking, and mindset breakthroughs with 250+ spray tan artists from around the world.


🗓 February 1–3, 2027
📍 Hilton LAX — Los Angeles

TICKETS ARE SELLING FAST — GRAB YOURS NOW!

ELIZABETH DIXON-LEBLANC


I’ve been in this industry for 20 years and didn’t attend my first Slay The Spray until year 16!

Now I won’t miss any of Kelly’s events because of how well they’re put together and the incredible connections I’ve made. My business has quadrupled — I now have four locations and an amazing staff.

When you invest in Slay the Spray, you’re not just attending an event—you’re investing in your skills, your business, and your future.

Here’s What You’ll Gain:

✶ Create Better, More Consistent Results
Learn the science and techniques behind beautiful tans so you can spray with confidence and keep clients coming back.

✶ Build Confidence in Your Craft
Learn from experienced educators, watch techniques in action, and stop second-guessing your skills.

✶ Expand Your Services & Income
Master specialty techniques like contour, bridal, and pageant tanning so you can stand out and create new revenue opportunities.

✶ Attract More Clients & Grow Your Business
Get practical marketing and business strategies to attract ideal clients, increase your income, and build a business that works for you.

✶ Learn Without Brand Bias
Explore products, techniques, and approaches freely in a completely brand-neutral environment.

✶ Learn From Those Who’ve Done It
Connect with educators, successful artists, and industry leaders who can help you see what’s possible—and how to get there.

✶ Build Your Community & Your Network
Meet artists who understand the journey, exchange ideas, create connections, and open the door to collaborations and opportunities.

✶ Leave Ready to Take Action
Walk away with more clarity, confidence, fresh ideas, and strategies you can actually put to work.

The Benefit? You Don’t Just Attend Slay the Spray. You Grow From It.


 Better skills.
 More confidence.
 More opportunities.
 A stronger business.
 A community that gets it.

Your Next Level Starts Here.

 
SEE WHAT OUR STUDENTS ARE SAYING HERE →

February 1–3, 2027
Monday | Tuesday | Wednesday
Hilton LAX — Los Angeles

5711 West Century Boulevard 
Los Angeles, California, 90045, USA

 

 

 

 
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Kelly is a leader in the beauty industry — a former spray tan artist turned seven-figure entrepreneur, coach, speaker, and CEO of multiple beauty brands. She built her spray tan business from zero dollars to a million-dollar-a-year brand — and now, that’s exactly what she’s passionate about teaching others to do.

She created Slay the Spray to be the exact event she wished existed when she was first starting out — one that combined real business strategy, powerful community, and the kind of energy that sparks true transformation.

Since launching her first beauty business, Kelly has gone on to mentor thousands of spray tan artists and beauty professionals around the world. Her mission? To help women step fully into their power, raise their prices with confidence, launch their own courses, and scale sustainable six- and seven-figure brands.

Over the years, Slay the Spray has grown into one of the most recognized and impactful events in the sunless tanning industry. Each year, the event brings together top educators, industry leaders, and artists from around the world to learn, collaborate, and elevate their businesses.

Kelly is known for her no-fluff, results-driven approach that blends mindset mastery with proven business strategy. Her work has already sparked the next wave of confident, capable, and profitable leaders in the beauty industry — and she’s just getting started.

If you're ready to stop playing small and start building the business of your dreams, Slay the Spray is your next move — and Kelly is the mentor you've been waiting for.

CONNECT WITH KELLY →

Owner of X-Tan Sunless, Podcast & Event Host of Slay the Spray

Owner of X-Tan Sunless, Podcast & Event Host of Slay the Spray


Kelly is a leader in the beauty industry — a former spray tan artist turned seven-figure entrepreneur, coach, speaker, and CEO of multiple beauty brands. She built her spray tan business from zero dollars to a million-dollar-a-year brand — and now, that’s exactly what she’s passionate about teaching others to do.

She created Slay the Spray to be the exact event she wished existed when she was first starting out — one that combined real business strategy, powerful community, and the kind of energy that sparks true transformation.

Since launching her first beauty business, Kelly has gone on to mentor thousands of spray tan artists and beauty professionals around the world. Her mission? To help women step fully into their power, raise their prices with confidence, launch their own courses, and scale sustainable six- and seven-figure brands.

Over the years, Slay the Spray has grown into one of the most recognized and impactful events in the sunless tanning industry. Each year, the event brings together top educators, industry leaders, and artists from around the world to learn, collaborate, and elevate their businesses.

Kelly is known for her no-fluff, results-driven approach that blends mindset mastery with proven business strategy. Her work has already sparked the next wave of confident, capable, and profitable leaders in the beauty industry — and she’s just getting started.

If you're ready to stop playing small and start building the business of your dreams, Slay the Spray is your next move — and Kelly is the mentor you've been waiting for.

CONNECT WITH KELLY →

Coach | Mentor | Founder and Owner of Impressive Glow LLC

Gina Lopez is the founder and owner of Impressive Glow LLC, a spray tan education and beauty business mentorship brand known for combining advanced spray tan science with real-world business strategy, authenticity, and personality.

Originally from California and now based in South Carolina, Gina has trained thousands of spray tan artists around the world through her online education, mentorship, YouTube content, and hands-on training experiences. Her signature training, The Impressive Glow™ Method, is known for its detailed approach to spray tan science, customization, technique, client experience, and business growth.

Known for her relatable teaching style, humor, and honesty, Gina has a talent for simplifying complicated industry topics and making them easy to understand. She’s passionate about helping beauty professionals build profitable businesses, grow their confidence online, and truly stand out in the industry.

CONNECT WITH GINA →

Gina Lopez is the founder and owner of Impressive Glow LLC, a spray tan education and beauty business mentorship brand known for combining advanced spray tan science with real-world business strategy, authenticity, and personality.

Originally from California and now based in South Carolina, Gina has trained thousands of spray tan artists across the world through her online education, mentorship, YouTube content, and hands-on training experiences. Her signature training, The Impressive Glow™ Method, is known for its detailed approach to spray tan science, customization, technique, client experience, and business growth.

Known for her relatable teaching style, humor, honesty, and ability to simplify complicated industry topics, Gina is passionate about helping beauty professionals build profitable businesses, grow their confidence online, and truly stand out in the industry.

CONNECT WITH GINA →

Coach | Mentor | Founder and Owner of Impressive Glow LLC

Kelly is a leader in the beauty industry — a former spray tan artist turned seven-figure entrepreneur, coach, speaker, and CEO of multiple beauty brands. She built her spray tan business from zero dollars to a million-dollar-a-year brand — and now, that’s exactly what she’s passionate about teaching others to do.

She created Slay the Spray to be the exact event she wished existed when she was first starting out — one that combined real business strategy, powerful community, and the kind of energy that sparks true transformation.

Since launching her first beauty business, Kelly has gone on to mentor thousands of spray tan artists and beauty professionals around the world. Her mission? To help women step fully into their power, raise their prices with confidence, launch their own courses, and scale sustainable six- and seven-figure brands.

Over the years, Slay the Spray has grown into one of the most recognized and impactful events in the sunless tanning industry. Each year, the event brings together top educators, industry leaders, and artists from around the world to learn, collaborate, and elevate their businesses.

Kelly is known for her no-fluff, results-driven approach that blends mindset mastery with proven business strategy. Her work has already sparked the next wave of confident, capable, and profitable leaders in the beauty industry — and she’s just getting started.

If you're ready to stop playing small and start building the business of your dreams, Slay the Spray is your next move — and Kelly is the mentor you've been waiting for.

CONNECT WITH KELLY →

Jeeti Janda
@glamtansbyjeeti
Certified Spray Tan Artist

Thank you to everyone who put so much time and effort into making it such an enriching, educational, and fun experience. I know events of this magnitude are not easy to put together.

This was my first time attending in person. I’ve joined the virtual events before and listened to the recordings, but being there live was incredibly valuable.

I’m so excited to start implementing everything I learned and I’m so grateful for all the connections I made.

Thank you for all that you do — you guys absolutely rocked!

Pick the experience that puts you in the right place at Slay the Spray 2027.

GO BRONZE 2027
General Seating

GO SHIMMER 2027
Second & Third Row Seating

GO GOLD 2027
Front Row Seating

GO VIP 2027
VIP Front Row Seating

Total Value:
$1,494⁺

$512

Access all Feb 2 & Feb 3 sessions with industry-leading speakers.


✔️ 30-day event recording (valued at $297+)
✔️ Bronze swag bag (valued at $200+)
✔️ Bonus online trainings (valued at $997+)

🗓️ Day 2: Sunless technical speakers
🗓️ Day 3: Marketing + business building speakers


*Cocktail + Awards Party not included (available as an add-on)

Total Value:

$4,541+

$1,154

Access to all sessions from Feb 1 to Feb 3


✔️ Access to Beginners OR Masters Class
✔️ 30-day event recording (valued at $297+)
✔️ Shimmer swag bag (valued at $250+)
✔️ Bonus online trainings (valued at $997+)
✔️ Cocktail + Awards Party

🗓️ Day 1: Certification Training
🗓️ Day 2: Sunless technical speakers
🗓️ Day 3: Marketing + business building speakers

Total Value:

$6,738+

$1,797

Access to all sessions from Feb 1 to Feb 3


✔️ Access to Beginners AND Masters class
✔️ 30-day event recording (valued at $297+)
✔️ Gold swag bag (valued at $300+)
✔️ Bonus online trainings (valued at $997+)
✔️ Cocktail + Awards Party

🗓️ Day 1: Certification Training
🗓️ Day 2: Sunless technical speakers
🗓️ Day 3: Marketing + business building speakers

Total Value:
$7,076+

$3,849

The most exclusive experience w/ premium perks and VIP access.


✔️ Access to Beginners AND Masters class
✔️ Lifetime access to 2026 + 2027 recordings
✔️ VIP swag bag (valued at $350+)
✔️ Bonus online trainings (valued at $997+)
✔️ Cocktail + Awards Party
✔️ Podcast + YouTube feature
✔️ X-Tan Sunless Blog feature
✔️ VIP limo dinner + networking

🗓️ Day 1: Certification Training
🗓️ Day 2: Sunless technical speakers
🗓️ Day 3: Marketing + business building speakers

One-Time Payment ($512)
One-Time Payment ($1,154)
One-Time Payment ($1,797)
One-Time Payment ($3,849)
Pay As Low As $94/mo
Pay As Low As $212/mo
Pay As Low As $329/mo
Pay As Low As $706/mo

TICKET ADD-ON

The Cocktail + Awards Party Ticket

$150

Celebrate, connect, and toast to the sunless industry with an unforgettable evening surrounded by the best community in sunless.


✔️ Admission to the Cocktail + Awards Party
✔️ Appetizers + drinks included
✔️ Closing ceremony celebration
✔️ Stunning photo opportunities to capture the night
✔️ Dance floor + music to party with your new sunless besties


🗓️ 02/3: Cocktail + Awards Party — 7:00 PM to 10:00 PM

Please Note: This ticket is for Cocktail + Awards Party Admission Only. It does not include access to Slay the Spray conference sessions, speakers, sponsors, certifications, or swag bags. 

Add Party Access ($150)

Pick the experience that puts you in the right place at Slay the Spray 2027.

GO BRONZE 2027
General Seating

$1,494⁺

$512

Access all Day 2 & Day 3 sessions with industry-leading speakers.


✔️ 30-day event recording (valued at $297+)
✔️ Bronze swag bag (valued at $200+)
✔️ Bonus online trainings (valued at $997+)

🗓️ Day 2: Sunless technical speakers
🗓️ Day 3: Marketing + business building speakers


*Cocktail + Awards Party not included (available as an add-on)

One-Time Payment ($512)
Pay As Low As $94/mo

 

GO SHIMMER 2027
Second & Third Row Seating

$4,541+

$1,154

Access to all sessions from Day 1 to Day 3


✔️ Access to 1 Certification Course
✔️ 30-day event recording (valued at $297+)
✔️ Shimmer swag bag (valued at $250+)
✔️ Bonus online trainings (valued at $997+)
✔️ Cocktail + Awards Party

🗓️ Day 1: Certification Training
🗓️ Day 2: Sunless technical speakers
🗓️ Day 3: Marketing + business building speakers

One-Time Payment ($1,154)
Pay As Low As $212/mo

 

GO GOLD 2027
Front Row Seating

$6,738+

$1,797

Access to all sessions from Day 1 to Day 3


✔️ Access to 2 Certification Courses
✔️ 30-day event recording (valued at $297+)
✔️ Gold swag bag (valued at $300+)
✔️ Bonus online trainings (valued at $997+)
✔️ Cocktail + Awards Party

🗓️ Day 1: Certification Training
🗓️ Day 2: Sunless technical speakers
🗓️ Day 3: Marketing + business building speakers

One-Time Payment ($1,797)
Pay As Low As $329/mo

 

GO VIP 2027
VIP Front Row Seating

$7,076+

$3,849

The most exclusive experience w/ premium perks and VIP access.


✔️ Access to 2 Certification Courses
✔️ Lifetime access to 2026 + 2027 recordings
✔️ VIP swag bag (valued at $350+)
✔️ Bonus online trainings (valued at $997+)
✔️ Cocktail + Awards Party
✔️ Podcast + YouTube feature
✔️ X-Tan Sunless Blog feature
✔️ VIP limo dinner + networking

🗓️ Day 1: Certification Training
🗓️ Day 2: Sunless technical speakers
🗓️ Day 3: Marketing + business building speakers

One-Time Payment ($3,849)
Pay As Low As $706/mo

TICKET ADD-ON

The Cocktail + Awards Party Ticket

$150

Celebrate, connect, and toast to the sunless industry with an unforgettable evening surrounded by the best community in sunless.


✔️ Admission to the Cocktail + Awards Party
✔️ Appetizers + drinks included
✔️ Closing ceremony celebration
✔️ Stunning photo opportunities to capture the night
✔️ Dance floor + music to party with your new sunless besties


🗓️ 02/3: Cocktail + Awards Party — 7:00 PM to 10:00 PM

Please Note: This ticket is for Cocktail + Awards Party Admission Only. It does not include access to Slay the Spray conference sessions, speakers, sponsors, certifications, or swag bags. 

Add Party Access ($150)

More speakers dropping soon!

JOIN OR SPEAKER LINEUP →

More sponsors dropping soon!

PARTNER WITH US →
 
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Building a spray tan business that gives you freedom, confidence, and real income…

If you dream of attracting clients who value your work and happily pay your prices…

If you dream of mastering advanced techniques that set you apart…

If you dream of learning marketing strategies that bring in consistent bookings…

If you dream of surrounding yourself with ambitious women who inspire you to grow…

Then Slay the Spray 2027 was created for you.

This is more than an event.

It’s where artists become experts, businesses level up, and connections turn into lifelong friendships.

For three powerful days in Los Angeles, you’ll be surrounded by industry leaders and successful spray tan artists building the future of sunless.

You’ll leave with:

› New skills
› New strategies
› New connections

And a new level of confidence in your business

Because when you're in a room full of people who are dreaming bigger and building bigger…

something shifts.

And that shift can change EVERYTHING.

For three powerful days in Los Angeles, you’ll be surrounded by industry leaders, successful artists, and ambitious entrepreneurs who are all here for the same reason — to learn, grow, and elevate the sunless industry together.

At Slay the Spray, you won’t just sit and listen.

You’ll gain real strategies, hands-on education, meaningful connections, and the confidence to take your business further than you thought possible.

Whether you're just starting out or already scaling your business, this event will give you the knowledge, relationships, and inspiration to move forward with clarity and momentum.

The only thing missing is YOU.

Secure your seat and experience Slay the Spray 2027.

SAVE YOUR SEAT NOW →
 
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SLAY The SPRAY is an educational conference for spray tanning professionals. Tickets are non-refundable & all sales are final. Please email us [email protected] if you have any questions.

Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running a business carries risks, and your use of any information contained on this website or in our training is at your own risk. We provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services.