Slay the Spray
The Content Lab. Your brand. Your personality. Your booking machine. With Kristy Maxwell and Eden Sammy.

SLAY THE SPRAY · THE CONTENT LAB

The Content Lab: Turn Your Content Into Bookings.

A hands-on, small-group workshop for spray tan artists with Kristy Maxwell of Soul Ties Marketing (social media and content strategy) and Eden Sammy of Eden Sammy Studios (branding and photography).

Two sessions. Four hours each. Pick the one that matches where your business is right now.

TWO SESSIONS · 4 HOURS EACH · SMALL GROUP

Choose Your Session.

Beginner

$199 per person

4 HOURS · FIRST-YEAR ARTISTS

  • What to film every week, no more guessing
  • Create a real reel and edit it simply in Edits
  • The Sunless Content Lab™ Creator Toolkit
  • Build confidence on camera
  • Session recording to rewatch anytime
Save my Beginner spot

Intermediate/Advanced

$400 per person

4 HOURS · ESTABLISHED ARTISTS

  • Personality-led content that books
  • AI for your booking system & follow-up emails
  • Perfect spray tan photos on your iPhone
  • Script, film & post your own talking-head reel
  • Bonus group coaching call + micro branding shoot slot
Save my Advanced spot
The Content Lab: Beginner, $199, 4 hours, small group

CONTENT LAB: BEGINNER

Turn "I don't know what to post" into a system you can actually repeat.

$199 per person · 4 hours

Led by: Kristy Maxwell (Soul Ties Marketing), social media & content strategy · Eden Sammy (Eden Sammy Studios), branding & photography

For artists still in their first year: trying to find clients, trying to show up consistently, and still learning how to do everything at once. This session turns "I don't know what to post" into a system you can actually repeat.

What you'll walk away knowing

  • Why content feels hard right now (it's decision fatigue, not a lack of skill) and the simple system that fixes it
  • The 4 content buckets every spray tan artist needs: before/afters, BTS/in-action, education, authority & trust
  • A repeatable "what to film" checklist you can use every single week, so you're never staring at your phone wondering what to post
  • How to create a real reel start to finish, then edit it in Edits (Instagram's built-in editor), kept dead simple
  • A confidence-before-camera exercise to help you actually show up, even when it feels awkward

What's included

  • 4 hours, hands-on, small-group setting with Kristy and Eden
  • The Sunless Content Lab™ Creator Toolkit PDF: 30-day content plan, 20 spray-tan-specific hooks, angles + posing guide, editing mini-guide, caption framework, creator confidence page
  • BTS workshop video
  • A recording of the session to rewatch anytime

CONTENT LAB: INTERMEDIATE/ADVANCED

Build a page people trust and book from.

$400 per person · 4 hours

Led by: Kristy Maxwell (Soul Ties Marketing), social strategy & content systems · Eden Sammy (Eden Sammy Studios), branding & photography

For artists who are past the beginner stage (already posting, already showing up) but without a real strategy behind it, and not seeing it turn into actual bookings. This session is personality-led: we'll help you build a page people trust and book from because they know you, with AI running your booking system and follow-up emails in the background, and a live breakout where you'll create your own talking-head reel.

What you'll walk away knowing

  • Content batching as a business system, not just a filming trick
  • Brand-led content creation: turning inconsistent posting into a recognizable, bookable brand (walked through with a real case study)
  • Where AI actually helps: automating your booking system, follow-up emails, and client communication, without losing your voice
  • Trial reels: how to use them to test what content actually gets people to book, not just what gets views
  • How to take the perfect photo (spray tan lines, before/afters, and client shots) right on your iPhone
  • A live audit of real pages, with on-the-spot feedback from Kristy and Eden
  • How to run your own "sunless station" content day start to finish

What's included

  • 4 hours, small-group, hands-on with Kristy and Eden
  • The full Sunless Content Lab™ Creator Toolkit
  • A small-group breakout where you'll script, film, and post your own talking-head reel before the session ends
  • Advanced Q&A and brand audits with Kristy and Eden
  • All BTS clips from the session
  • A bonus group coaching call after the event
  • A micro branding shoot slot with Eden
The Content Lab: Advanced, $400, 4 hours
Choose your session. Beginner $199 or Advanced $400.

SMALL GROUP · LIMITED SEATS

Save your spot in The Content Lab.

Four hours with Kristy Maxwell and Eden Sammy that turn your content into a system and your page into a booking machine.