The sole purpose of online marketing is to gain greater exposure. It’s like having hundreds of marketing experts in your pocket twenty-fours a day. Aside from advertisements, online campaigns, and sales funnels; listing your beauty business in an online business directory is a great and super easy way to gain exposure.
It’s cheap, fast, easy, and a very efficient way to advertise your business.
Did you know that the three major search engines like Google, Yahoo, Yelp and Bing use online directories to see if you’re a viable business? More importantly, these three search engines crawl for your business information through online business directories? According to Bright Local, 31% of their users, who are SEM agencies and consultants, use directories and citation building as a local SEO strategy.
So, what other benefits are there to listing your business on an online business directory?
#1 – Endless Visibility
Many potential clients go to the Internet in search of local information. You can reach to a variety of targets, fully aware that they are likely to convert. In addition, having your business listed in several directories will increase your visibility to different audiences. This is because every person uses different search engines.
#2 – Become Reachable
By being listed in search engine, all of sudden you become accessible to people; where they can easily get to know you and your business, such as your contact details. Furthermore, this makes you visible to those who may be visiting from out of town and are searching for your services. A business directory serves as the perfect platform to showcase your products and your services anytime, anywhere, to anyone!
#3 – Make Your Beauty Mark
Branding isn’t only related to big brands and companies like Lavish Tan or Norvell. Your business also needs branding. In your servicing area, there are many competitions and it’s important for your business to stand out. More importantly, any reviews that are left for your business can also be noticed to create a positive image for your business. And don’t forget any negative reviews, use it to do better and turn unhappy customers into brand advocates.
#4 – Beauty Is In The Details
Registering your business allows potential clients to access all of your information like the kind of service you provide, details about your working hours, your website links, important updates, a gallery of photos, and testimonials of past or current clients. This is a great way to locally publicize your site and provide them with the correct information they need. TIP: Be sure that all of your business information is consistent throughout all online business directories. Make sure your phone number, website and contact information is exactly the same. If your business is new, an online directory is a perfect platform to begin your business promotion and increase your customer base.
#5 – A Small Investment
Unlike other marketing strategies for brand promotion, the online business directory provides businesses with the maximum exposure with little to no cost. Whether it’s a new business or a business that has been established for years, every entrepreneur seeks to gain the maximum return for little or no cost.
So, I highly encourage you to go ahead and get noticed by registering yourself in an online business directory! If you’d like to check out other directories other the top four listed above, click HERE.