If you are on your way to becoming an entrepreneur or have started your mobile spray tanning business, this one is for you! I have compiled a few great tips, tricks, obstacles and great information I have learned throughout the years that will benefit you and hopefully eliminate some worries you’ve been having. Let’s get to it…
Look for a reputable company to help you learn the ins and out about the business and art of spray tanning. I would recommend a training program that includes going over
business topics such as marketing, sales and a step-by-step program that helps you learn about getting a business license, sales permit, etc.
The investment for a great training with a knowledgeable mentor that helps customize a plan for your needs may be around $1,000 but if you are serious about starting a business the investment will be well worth it.
A solid spray tanning business program will help you skip over months and even years of mistakes that other technicians have made and will allow you to have a clear direction of where you are going and how to get there.
(Hint: I tried to be cheap and skip training when I first started – I thought it looked easy enough to learn from videos I found on the internet and let me tell you how much money that mistake cost me. I had literally ZERO returning clients for the first 6 months and when I reached out to a few forfeedback they explained their tans were orange, streaky, blotchy or they were uneven. I also bought machines (yes, plural!) I didn’t need, crappy solution and paid $2000 in advertising cost that gave me less than $100 back of my investment. GET A MENTOR. GET A COACH. GET HELP! TRUST ME- You will save yourself a lot of frustration, time, money and energy by investing in your business from the beginning… please learn from my mistakes!)
Understand that it’s not all about the solution and machines!
This is something I see A LOT of my client’s get stuck on before they work with me. They get stuck on what machine to use, what solution to apply, what gun to choose, who, what, when, where, how… I am here to tell you that this part ISN’TTHAT IMPORTANT. Sounds crazy, right?!
Seriously, don’t get stuck on the solution or equipment you choose and don’t let that hold you back from beginning your journey. Your trainer should be able to really help you answer this question by knowing a few things: are you planning on being mobile or are you going to be taking client’s in at a location? Or both? How many client’s do you think you will see in a day or week? These questions should help your trainer to recommend a perfect machine for you within the matter of minutes!
Once you’ve got the equipment down, you should test out the solutions available to you (hint: many manufacturers will send you a free sample- just ask!). There are so many solutions which, again, is something your trainer should be able to help narrow down a few recommendations for you based upon your wants/needs. (TIP: Try to avoid getting trained by a company who distributes their own solution as they will only educate you on the solution they make which is a huge disservice to you). To let you in on a little secret: I carry 3-5 different brands of solution all for their own reasons. Some solutions are better for dry skin, some better for sensitive skin, some are better for women who are pregnant or people who have respiratory issues which is a whole chapter we go over in our training class.
One of the first things you will want to do is get insurance to cover yourself/your business. Insurance plans are always changing but the one I use is www.insurtec.com . They work with mobile spray tanning companies to help insure them in case of property damage or theft. I only pay about $35/month and it is automatically taken out of my account so I don’t have to worry about it until my premium is up. Do some research and choose the insurance company that works best for you!
Get Your Business License
Getting a business license was one of the easiest things I have done for my business (hint: Google small business departments in your area for help!). I remember feeling so overwhelmed and was so terrified (and lazy) to start that process. I was convinced it was going to take me forever to get a license, that it was going to cost an arm and a leg and it was a process I just did not want to go through… at all. Let me tell you that those fears were so made up and so, so, so incredibly wrong! I took about 3 hours out of my day from the time I got into my car to the time I got home to get a DBA (doing business as) and a business license! IT WAS SO EASY! It cost me less than $100 to do it and as I walked away from my local office in Southern California, I kicked myself for not doing it sooner and for creating such an unwarranted fear. Hmmphh… in the words of Nike, JUST DO IT. (Sidenote: You will want to research what you will choose as yourbusiness entity a sole proprietorship, LLC, S-Corp, L-Corp, etc. is before getting your license.)
BE VISIBLE ONLINE!
Like I said before, I literally spent $2000 on advertising in the first month I started my business. When that money brought me back less than $100 over the course of 2 months I
wanted to cry and I wanted to give up. The biggest mistake I made was not educating myself on advertisements that actually work. I had a coupon in a local newspaper and an ad in another paper. Not realizing we are in a world of internet users, I forked over the few grand I had to start my business and thought it was going to take my business to the next level. I even hired someone to help me spray tan… I was ready for those phone calls and to tan like a mad woman.
But… All I heard were crickets.
That was a low point in my spray tanning career. Probably thee lowest point, now that I come to think of it. Anyways, fast forward 6 months later I have a beautiful website (SEO ROCKS!), my business is posted on every local platform that would let me add my business for free (Google, Yahoo, Bing, Yelp) and I use social media to my advantage which has been HUGE for me (Instagram, Facebook, Twitter!). I love being able to connect with my clients through social media so although it is really time consuming it is so much fun for me!
Once you have your business name set up I recommend getting a business page for all your social media accounts and being active on there AT LEAST once a day. Make sure your ads are professional looking and DO NOT use images that don’t belong to you (I have almost gotten sued because I didn’t know about this so, again, learn from my mistakes). Only use images you have the rights to use. Check out unsplash.com,fotolia.com or search “Free Stock Photos” on Google. Some are free, some you have to pay for. Some cool apps I use to make my graphics/collages: Moldiv, Studio, Picsart.
That pretty much sums it up! Owning a business is hard but so rewarding and I would love to help you in any way that I can. If you are ready to start your own business we offer online, Skype and in person training programs or if you are already in business and need guidance to help you up your game, we have advanced courses as well as mentoring sessions available to you. If you are scared to take the leap of faith in owning your own business or you are on the verge of giving up, E-MAIL ME at [email protected] and let’s work through the issues you are having. I’d be happy to do a 20 minute discovery call with you to give you some inspiration, answer some questions and get your business going in the right direction. I believe in YOU, let’s rock it!